Who Is Stuwart?
I'm Marie Desmet, and I founded Stuwart.
Your communication agency in Walloon Brabant. I help freelancers, SMEs and brands cut through the noise with clear, memorable communication that has personality, without overdoing it.
Marie Desmet
Communication Was Never an Accident.
I didn't end up in communication by accident. I chose it because I still believe in it.
In today's digital chaos, I'm convinced there's still room for real stories. Told by real people. With real images, real voices and real words. Yep. I still believe in the real thing.
I'm Marie Desmet, your Swiss Army knife for marketing and communication. The person you call when your message has lost its way and nothing sounds quite right anymore.
From Social Worker to MarCom Consultant
Before storytelling, brand visibility and content strategies became part of my daily life, I was a social worker.
It's a profession where you spend a lot of time listening. Really listening. You help people find solutions because, well... people have problems. More importantly, you learn one essential truth: people want to be understood. They need someone who speaks their language and treats them with empathy.
Humanity has always been my compass. It still is.
Social worker, then marketing and communication consultant. What's the connection? At their core, they're the same job: listening, translating complexity into clarity, and making sure a message truly connects. I simply changed the playing field.
between us
The One Word That Makes Me Cringe
The word strategy makes me cringe. We stick it onto everything these days, often without really knowing what it means. The word has been overused. The concept hasn't.
So let's clear something up: a strategy is a long-term direction with a clear objective. Everything else, tactics, plans and actions, comes afterwards to bring that strategy to life.
For example, a brand strategy is how a business chooses to exist in people's minds over the long term.
“Strategy is about making trade-offs.”
Types of Strategy
There. Now we can use the word without making me twitch.
A Few Examples...
Content Strategy
What to say, and why it matters.
Acquisition Strategy
How do you attract new customers?
Customer Retention Strategy
How do you keep your customers coming back?
Positioning Strategy
How do you stand out from the competition?
Communication Strategy
How do you become understood, remembered and recognised?
slow com
What exactly is slow communication? A concept I came up with during a sleepless night. The more I think about it, the more I believe in it.
We communicate more than ever, yet we talk to each other less than ever. Everyone is talking. Hardly anyone is listening.
Slow communication is the opposite. Less, but better. Content with something to say, created with a purpose, and true to who you are. One meaningful post is worth far more than ten that say nothing at all.
And no, slow doesn't mean lazy or behind the times. It means intentional. Every message earns its place because we've taken the time to understand why it exists. It may take longer to create, but it's far more effective in the end.
What I Actually Do
Bringing Humanity Back to Communication
That's my playground. It's a world that fascinates me, yet too often feels noisy, crowded with artificial messaging and flashy marketing that says very little. Which is a shame, because there are so many great stories waiting to be told.
So I do things my way: with substance, energy and a touch of rock 'n' roll. Quietly or boldly, depending on what suits you. The key is getting to know you, understanding your business and adapting to what feels right for your brand.
Your Delightfully Unconventional Communication Agency in Walloon Brabant
Today, from Walloon Brabant (or anywhere else really... all I need is good coffee and a decent internet connection), I help freelancers, SMEs and charities to:
- Clarify their message because if people don't understand what you do, they'll find someone else who explains it better.
- Build a communication strategy that lasts because people need to see you consistently before they remember you. That doesn't mean you can't surprise them along the way.
- Tell their real story through copywriting, social media, video and content strategy.
- Stand out by embracing their personality because your greatest competitive advantage is being unmistakably you.
Marie Desmet
Why Stuwart ?
Why not?
Stuwart is my workshop. My lab. My creative playground. My kitchen, my studio, my happy place. A delightfully unconventional communication agency, yes... but one that gets real work done. We create communication that connects with people.
If I had to keep just one skill, it would be this: turning complex ideas into clear messages. Transforming technical jargon into something everyone can understand. It's less glamorous than "going viral." It's infinitely more useful.
My Journey
- More than 15 years of experience in B2B marketing and communication.
- Extensive experience in demanding industries, including healthcare, pharmaceuticals, manufacturing and professional services. Sectors where every word matters and turning complexity into clarity isn't a nice-to-have, it's part of the job.
- Content creation, editorial strategy and online visibility, from the first idea to the final publication.
- Working alongside international teams, freelancers, SMEs and growing businesses.
- One obsession that has never left me: making communication feel genuinely human.
What They Say About Me
Marie Desmet. She Listens. She Advises. She Keeps Everything on Track.
"I've worked with Marie both as a partner and later as a client. Her energy, positive attitude and can-do mindset truly make a difference [...]
Marie Desmet listens, advises and always keeps an eye on the bigger picture. So you can count your pennies... or you can count on her. I chose the second option, and she has always delivered, even when no one was there to point the way."
Pierre Winnepenninckx - No deviation
Pas du “marketing pour faire du marketing”
"Travailler avec Marie, c’est un peu comme voir quelqu’un transformer un sujet ultra technique en contenu qu’on a soudainement envie de lire [...]
Si vous cherchez quelqu’un capable de faire parler des sujets complexes sans les vider de leur substance, Marie est clairement une des meilleures personnes avec qui j’ai travaillé dans son domaine ! Et pour preuve, je continue à lui faire confiance !"
Cédric Draye - Les Dauphins
How We Work
The most important thing is finding an approach that fits you and your business.
We Talk
You tell me where you are, where you want to go, and what's keeping you up at night. I ask questions. Lots of them.
We Find Clarity
I help untangle your ideas, suggest a clear direction, keep what feels true to your brand and leave the rest behind.
We Build
Content, social media, videos, strategy... everything you need, and nothing you don't.
We Refine
Real life never sticks to the original plan. We adjust, improve and keep fine-tuning as your business evolves.
Let's talk ?
An email, a coffee, a phone call... whatever works for you. Leave me your number and I'll call you back as soon as I've finished watering my plants.
My favorite quote in the universe
Whatever you do today, do it with the confidence of a 4-year-old in a Batman T-shirt.
Up for a chat or a little Carioca dance?
- +32 471 85 92 28
- kikebiche@stuwart.be
- marie@stuwart.be